An elderly man wearing glasses and a blue polo shirt sitting with hands clasped. He has a white hat with a rooster perched on top of it.

Cultural Reports

Digital Production

Video

Areas of Expertise

Multimedia Storytelling

Conflict & Cultural Analysis

Editorial Research & Fact Verification

Global & Diaspora Perspectives

Social Media

Close-up of a decorative pin in the shape of a blue leaf with white flowers and green accents, attached to a fabric surface.

Infographics

Lemon tree in a decorative blue and white pot
An elderly woman wearing dark sunglasses, a headscarf, and a patterned robe, holding a banana to her ear as if it were a phone.
A woman dressed in black with a large floral hat made of colorful flowers.

Critical Storytelling

Cross-cultural Engagement

Photography

A vintage cassette tape with a white background and blue floral pattern design, gold accents, and a black tape window.

Diverse Stakeholder Engagement

A vintage-style gramophone with a large white flower on top.

Podcast

A woman with fair skin, wearing a yellow hijab, round glasses and oriental earrings, is standing in front of a wooden gate with leafy green plants overhead. She is dressed in a light blue embroidered blouse and a denim vest with floral embroidery.

Salma El Zamel (Sal) is a Canadian journalist, researcher, and multimedia storyteller based in Istanbul. Her work explores the intersection of culture, conflict, and humanitarian experience, examining how identity, power, and media narratives shape everyday life across the Middle East and global diaspora communities.

Drawing on her Egyptian-Turkic heritage and experiences of migration, Salma approaches storytelling through an anthropological lens. Her reporting and research focus on the rituals, social practices, and cultural expressions that reveal how communities navigate political upheaval, displacement, and shifting identities.

She has conducted fieldwork in Egypt following the Egyptian Revolution of 2011, as well as research and reporting in Turkey and Canada. Alongside her journalistic and academic work, she has collaborated with NGOs and grassroots initiatives supporting marginalized communities, contributing research and communications expertise to projects focused on social impact and representation.

Salma holds an Honours BA in Political Science and an MRP in Globalization from McMaster University, as well as an MA in Sociology and Anthropology from Ibn Haldun University.